WELCOME TO MY UNIVERSE

Ram Roy
E-commerce Head & Automation Specialist

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About Me

E-commerce operations professional with 5+ years of experience leading digital and marketplace operations across Amazon, Flipkart, and Shopify D2C.

Hands-on experience scaling stores to ₹30+ lakh in monthly revenue, building internal tailored web apps for Order Management Systems from scratch, and automating reporting workflows.

Combines marketplace operations expertise with practical automation, social media, and tech-build skills. My mission: Automate the mundane, optimize the critical.

Mission Log

Head of Digital Operations

Vikas Trade Links Private Limited, Bengaluru | July 2022 – Present
  • Lead end-to-end e-commerce operations across Amazon, Flipkart, and Shopify D2C, scaling combined monthly revenue to ₹30+ lakh.
  • Manage Amazon Seller Central and Flipkart Seller Hub — listings, account health, case resolution, and Plan-of-Action submissions.
  • Own product catalogue across all channels: titles, images, descriptions, attributes, pricing, and variant structures for maximum search visibility.
  • Plan stock replenishment & forecasting, monitor inventory health, prevent stock-outs and clear slow-moving inventory.
  • Designed and built an internal Order Management System (OMS) and automated reporting dashboards in Excel, Google Sheets, React & Node.js.
  • Owned end-to-end deployment and management of the company's Shopify D2C website — structure, listings, catalogue, and front-end functionality.

SMM Specialist — Digital Sales & Marketing

All About Advertising Pvt Ltd (BigADco) | Jan 2020 – Jun 2022
  • Built and deployed client websites end-to-end, including structure, on-site copy, and launch.
  • Designed and developed Shopify storefronts — theme setup, product listings, payment and order flow configuration.
  • Built WordPress websites — theme customization, plugin configuration, and content publishing.
  • Managed on-page and off-page SEO to improve organic search visibility for the agency and its clients.
  • Planned, set up, and managed Meta Ads (Facebook/Instagram) campaigns — audience targeting, creatives, and budget pacing for client lead-gen goals.
  • Ran Google Ads campaigns across Search and Display — keyword research, ad copy, bidding, and performance optimization.

Tech Arsenal

Marketplaces & Operations
Amazon Seller Central Flipkart Seller Hub Shopify D2C Jiomart Industry Buying Brakeup OMS Inventory Planning Listing Optimization Catalogue Management Returns & Fulfillment Unicommerce Evanik
Automation & Analytics
Excel (Advanced) Google Sheets Reporting Dashboards Data Analysis Workflow Automation
Marketing
Meta Ads (FB/IG) Google Ads A+ Content SEO (On/Off-page) Organic SMM Content Posting
Tech & Tools
Claude AI ChatGPT Gemini VS Code GitHub Vercel Supabase React Node.js WordPress

Deployments

Internal OMS

Designed and built an internal Order Management System tailored for e-commerce operations, eliminating manual data preparation and automating reporting workflows.

React // Node.js // Google Sheets // Supabase
Live Deploy

Task Tracker

Internal employee task and operations tracker built for the Vikas Trade Links team — manage assignments, track progress, and streamline day-to-day workflows.

React // Node.js // Supabase
Live Deploy

Auto Parts E-Commerce Store

Built and launched a functional auto parts e-commerce store on Shopify — designed structure, set up product listings, configured payment and order flow end-to-end.

Shopify // Liquid // CSS

Company Portfolio Website

Designed and developed a fully functional company portfolio website using Google Sheets as a dynamic backend database and GitHub for hosting and deployment.

HTML // CSS // JS // Google Sheets // GitHub

Personal Portfolio Website

Designed, developed, and deployed a personal professional portfolio site to showcase core competencies and project experience.

HTML // CSS // JavaScript // Vercel

Establish Uplink

Phone Frequency
6361435534
Email Protocol
eternityram.universe@gmail.com
Professional Network
Connect on LinkedIn
Base Location
Bengaluru, India